The Art and Business of Online Writing: How Nicolas Cole Turned Words into Wealth
TLDR Summary;
- Difficulty: Easy
- Length: Medium
- Best for: Aspiring online writers, creators, and personal brand builders
- Biggest Idea: Writing online is no longer just a hobby—it’s a business.
- Skip If: You’re uninterested in building a personal brand or prefer writing purely for art’s sake.
Writing Online Is No Longer a Hobby—It’s a Business
The internet has changed the game. Writing isn’t just for books or blogs—it’s now a tool for influence, income, and authority. In The Art and Business of Online Writing, Nicolas Cole reveals the systems behind viral content and offers a blueprint for turning your words into a profitable asset.
What the Book Is About
- Writing With Purpose: Learn to write with intention, impact, and distribution in mind.
- Frameworks That Work: Cole shares proven strategies top writers use to build audiences and earn money online.
- Creativity Meets Strategy: This book blends the art of storytelling with the science of growth.
Key Concepts
- The Internet Rewards Specificity: Generalists get lost. Niche down and attract a loyal audience.
- Writing Is a Distribution Game: Even great writing fails without visibility. You must learn to market your work
- Authority Comes from Proof, Not Opinion: Cite experience, case studies, or research. Substance builds credibility
Is this book for you?
Read If;
- You want to turn writing into a business or side hustle
- You’re building a personal brand
- You’re tired of writing without getting noticed
Skip it if:
- You prefer to write anonymously
- You’re more interested in classic writing principles than digital strategy
About Nicolas Cole
Nicolas Cole has been featured by:
- Ali Abdaal
- Forbes
- Inc Magazine
- And many others
He also runs a YouTube channel, a popular writing blog, and offers a course on writing online. His consistency, especially on platforms like Quora and Medium, is what built his credibility and success.
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